BCE, parent company of the prestigious brand Riley, are pleased to announce a new innovation in snooker with SightRight inventor and top snooker coach, Stephen Feeney. We are delighted to announce the launch of our exclusive new range of RILEY cues fitted with patented SightRight ‘Sighting and Alignment’ Technology, approved for use in tournaments by the WPBSA (World Professional Billiards and Snooker Association).

From 26th November our revolutionary new range of Riley ‘SightRight’ Cues will be available for purchase in the UK, China, South East Asia, Europe and the USA (plus other countries) via our online Riley ‘Cue Hub’ (Click Here!)

To support this revolutionary new cue technology, we are also launching the first ever interactive SightRight Cue Sports / Billiards training App for phones and tablets to bring Feeney’s unique SightRight Coaching Methods to cue sports and billiard players throughout the world. This App is available to download through Apple (Click Here!) and Google (Click Here!).

The exciting new SightRight App, delivered by coach Feeney himself, takes players through 4 SightRight Coaching Steps and, in conjunction with a cue fitted with SightRight Technology, helps players learn and practice the SightRight methods and routines which have helped some legends of the game and turned players into Champions.

During the last 18 years Feeney has worked with snooker legends Steve Davis, Jimmy White plus many of the world’s top snooker stars. He is the current coach to 2014 Shanghai Masters Champion – Stuart Bingham and 2013 Shoot Out Champion – Martin Gould both of whom feature in the APP.

Finally, we are also launching an elite SightRight Cue Sports / Billiards coaching programme to help develop and train coaches worldwide in SightRight Methods. Stars of the future and keen amateur players will now, for the first time, be able to benefit from the work of Steve Feeney and SightRight.

Buy your new Riley ‘SightRight’ Cue today, download the SightRight App, and you too could soon be playing like a champion! Also see the free to view promo video which tells you more about SightRight

Stuart Lacey, Managing Director – RileyBCE

26th November 2014

Riley in China would like to congratulate Stuart Bingham on winning the 2014 Shanghai Masters.

This is Stuart’s sixth professional tournament win since linking up with Steve Feeney, creator of SightRight Technology.

Stuart is coached in SightRight Routines and has SightRight Technology built into his cue, which assists in properly sighting and aligning each shot. SightRight Methods are based on a 4 step SightRight Coaching routine that are proven to propel even seasoned professionals like Stuart Bingham to even greater heights and success.

RILEY will shortly announce the launch of a new product range of RILEY cues fitted for the first time with SightRight Technology. As well as the cues, and cases, we are also launching an elite SightRight Cue Sports coaching programme to help develop and train coaches in SightRight Methods. Stars of the future, and keen amateur players, will now, for the first time, be able to benefit from the work of Steve Feeney and SightRight.

Finally, to support the new range of cues, Riley China and SightRight will also be launching the first ever interactive cue sports training App for phones and tablets to bring these SightRight Coaching Methods to Coaches and players throughout China. Players can learn, and practice; SightRight methods and routines delivered by coach Feeney as well as Shanghai Masters Champion Stuart Bingham himself.

Look out for SightRight in a club near you, coming soon. You too could soon be playing like a champion!

Riley China has just opened a new office in Shanghai near to the Shanghai sports stadium.

STUART Bingham was quick to dedicate a very satisfying Shanghai Masters win over Mark Allen and second ranking title success to his late father-in-law Terry.

The 38-year-old Bingham dominated an off-colour Allen to run out a 10-3 victor at the Grand Stage and claim the £85,000 first prize – the biggest cheque of his career.

World No11 Bingham was absolutely delighted to double his tally of ranking titles – something he insisted would now stop Mark Williams calling him ‘Chesney’ after the one-hit wonder pop star Chesney Hawkes.

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Jason Francis, creator of the Snooker Legends Tour, is proud to announce today that he has signed an exclusive management deal with ten times World Ladies Snooker Champion Reanne Evans.

He has also recruited SightRight Guru, Stephen Feeney, who will immediately become her full time coach as they work towards their goal of a main tour place for Reanne in 2015. Feeney currently coaches, and has had major ranking success with season ending world number eight Stuart Bingham and multiple event winner Martin Gould.

Snooker legend Jimmy White has agreed to use his global reputation and contacts to help grow the profile of Reanne, the world’s best ladies player.

Francis said “I saw first-hand just how good Reanne was at legends cup and also how frustrated she has become at not being able to break through onto the WPBSA full professional tour. As a ten times world champion I do not feel she has gained the profile, or indeed recognition she deserves. Steve Feeney believes he can make a 50% improvement to her game within 6 months and with Jimmy’s help I think we can make a difference.

Read the full article on World Snooker

Thrilled to announce a deal, and partnership with BCE/Riley which will see SightRight fitted into an exclusive range of Riley cues launched with the first ever interactive training app. With the expertise of signing up a worldwide exclusive deal with one of the World’s Leading cue manufacturers we hope to see similar SightRight partners being announced through BCE/Riley for other cue sports like English and American Pool. SightRight is sanctioned for use in tournament play by the WPBSA and currently used by Stuart Bingham, Martin Gould and Rory McLeod.

Following the successful launch of the SightRight® Cue at the Australian Open earlier this season, Stephen Feeney is proud to announce the launch of the SightRight® Snooker Coaching Accreditation programme. Snooker coaches will now have the chance to be trained and licensed in Stephen’s patented SightRight® Coaching methods.

Stephen is also delighted to announce the appointment of Jimmy White as Global Ambassador for the SightRight® Snooker Coaching Accreditation programme and Cliff Thorburn as SightRight® Ambassador for Canada & North America. Both these legends will assist Steve and his business partner, Jason Francis of Snooker Legends, in rolling out the SightRight® Snooker Coaching Accreditation programme to coaches around the world.

By licensing his methods Stephen can give accredited SightRight® Coaches the chance to earn revenue and build their own businesses within the SightRight® Snooker Coaching franchise model.
Any current World Snooker Coach will receive immediate approval onto the two day entry level course. Other interested coaches will need to apply and demonstrate a good understanding of the game, prior to acceptance on the Course.

SightRight® aim to create a worldwide group of talented and licensed individuals, fully supported by Stephen, Jimmy, Cliff and Jason and an interactive Website which will allow any snooker player wanting SightRight® Snooker coaching, anywhere in the world, to find their nearest licensed SightRight® Snooker Coach. Any Coach interested in receiving further details should visit our webpage

or email: steve@sightrightuk.com